Effective Date: 08th May 2023

BnBBuddy Property Management Services Pvt Ltd (“VacationBuddy,” “we,” “us,” or “our”) is committed to maintaining high-quality, accurate, and engaging content across all platforms, including our website, marketing materials, listings, and communications. This Copywriting Policy outlines the standards and guidelines for content creation, ensuring consistency, clarity, and compliance with legal and ethical standards.

1. Purpose

This policy is designed to:

Ensure all written content aligns with BnBBuddy’s brand identity and values.

Provide clear, transparent, and truthful communication to travelers, property owners, and stakeholders.

Maintain compliance with local laws, copyright regulations, and ethical advertising standards.


2. Scope

This policy applies to all content created for:

Website and blog content

Property listings and descriptions

Social media and digital marketing campaigns

Email newsletters and promotional materials

Customer communication (emails, chat, SMS, WhatsApp)

Advertising and PR content


3. Content Guidelines

a. Accuracy & Truthfulness

All property descriptions, amenities, pricing, and policies must be accurate and up to date.

No misleading, exaggerated, or deceptive claims should be made.

Testimonials, reviews, and success stories must be authentic and verifiable.


b. Brand Voice & Tone

The tone should be professional, friendly, and engaging.

Content should reflect BnBBuddy’s commitment to hospitality, trust, and customer satisfaction.

Avoid overly complex jargon or legalistic language unless necessary.


c. Copyright & Intellectual Property

All content must be original or sourced with proper permissions.

Third-party content (images, text, videos) must have the appropriate licensing or attribution.

Plagiarism, unauthorized copying, or reproduction of copyrighted materials is strictly prohibited.


d. Inclusivity & Ethical Writing

Content should be inclusive and respectful of all users, avoiding discriminatory language.

Avoid gender, racial, or cultural biases in descriptions and marketing materials.


e. SEO & Digital Best Practices

Content should be optimized for search engines using relevant keywords naturally.

Avoid keyword stuffing, clickbait, or black-hat SEO tactics.

Ensure clarity, readability, and proper formatting for web and mobile users.


4. Property Listings & Marketing Content

a. Property Descriptions

Must accurately describe the property, including amenities, location, and house rules.

Use high-quality, well-lit images that represent the actual property.

Clearly mention any additional fees, restrictions, or special conditions.


b. Promotional & Advertising Materials

All promotions and discounts should be clearly stated with terms and conditions.

Comparative advertising (e.g., “cheaper than competitors”) should be factually supported.

Avoid false urgency tactics like “Only 1 room left!” unless verified.


c. Social Media & Public Content

Content should encourage engagement, discussions, and a positive community.

Avoid misleading captions, unverified claims, or offensive content.

Responses to user comments and messages should be timely, respectful, and professional.

5. Compliance & Legal Considerations

Content must comply with advertising regulations, data protection laws, and consumer rights policies.

Claims related to safety, security, and guarantees must be fact-based.

Any legal disclaimers must be included where necessary.

6. Content Review & Approval

All official content must be reviewed and approved by the BnBBuddy marketing team before publication.

Property listings must be verified for accuracy before going live.

Any required changes to existing content must be documented and updated promptly.


7. Violations & Consequences

Non-compliance with this policy may lead to content removal, penalties, or legal action.

Hosts providing false or misleading property details may face listing suspension or termination.

Employees or partners violating this policy may be subject to disciplinary actions.


8. Updates to This Policy

VacationBuddy reserves the right to update this policy periodically. Any significant changes will be communicated through official channels.


9. Contact Us

For any content-related queries, reach out to:

BnBBuddy Property Management Services Pvt Ltd
F-15, First Floor, TDI Fun Republic Mall,
Moti Nagar, New Delhi 110015, India
Vacationbuddyindia@gmail.com